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Mediaplus Middle East, a part of the Serviceplan Group Middle East, has announced the appointment of Mayur Salian as the new associate digital director at its Dubai office. This newly  established position reflects Mediaplus’s commitment to growth in the region and aims to enhance the agency’s digital capabilities to meet the increasing demand for innovative  marketing solutions among its diverse portfolio. 

With over 15 years of experience in digital media management, Mayur brings a wealth of knowledge and expertise to Mediaplus. His career is characterized by a proven track record of  developing and executing successful digital marketing campaigns that drive brand awareness  and customer engagement. 

“Mayur is a significant addition to our team,” stated Charbel Jreijri, general manager of Mediaplus Middle East. “His comprehensive experience with renowned brands such as Dubai Duty Free, Reckitt and Spotify – spanning both large multinational corporations and smaller  clients – uniquely positions him to bridge the gap between business objectives and marketing  strategies. His arrival comes at a pivotal moment as we continue to expand our brand’s  footprint across the region.” 

In his new role, Mayur will oversee the digital strategy for both national and international clients, collaborating closely with recently promoted colleagues Rana Alkayyali and Pooja Suvarna to  streamline processes and drive business growth. 

“I am excited to join Mediaplus and contribute to its innovative vision,” expressed Mayur Salian.  “I look forward to working with this talented team and leveraging my expertise to enhance our clients’ marketing efforts while ensuring we remain aligned with their core business objectives.” 

Mayur’s strategic vision and ability to translate complex business challenges into actionable  marketing strategies will be instrumental in fostering successful collaboration between the agency and its clients.