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Serviceplan Arabia, part of the global Serviceplan Group, has appointed Sara Eid as regional creative director, reinforcing its dedication to delivering impactful, insight-driven creativity across the Middle East, particularly in Saudi Arabia.

Sara is a dynamic creative leader with a versatile background in both art direction and copywriting, complemented by a strong strategic edge. Her career spans branding, advertising, social media marketing, and content development, working with global and regional brands such as PepsiCo, Kia, IKEA, Virgin, Cruise Saudi, Al Arabi, and Nahdi. Before joining Serviceplan Arabia, she held leadership roles at Impact BBDO, Dentsu, and DDB, spearheading campaigns for Saudi government entities and multinational clients.

Ramy Abdelrehim, general manager of Serviceplan Arabia, commented, “Sara’s ability to bridge strategy and creativity makes her a key asset to our growing team. She brings a deep understanding of the region’s evolving communication landscape and a passion for mentorship, innovation, and building strong creative cultures. Her knowledge and dedication will play a crucial role in driving the agency’s creative vision forward.”

Beyond work, Sara is passionate about mentorship, education, and creative empowerment. A strong advocate for continuous learning and collaboration, she believes in creating environments that nurture innovation and personal growth, both within agencies and the broader creative community.

Speaking about her new role, Sara added, “I’m excited to join an agency that values bold thinking, innovation, and storytelling that truly resonates. I look forward to collaborating with our talented teams to create work that not only elevates brands but also inspires and engages communities.”

As Serviceplan Arabia continues to expand its creative footprint in Saudi Arabia and the wider region, Sara’s appointment marks a significant step in strengthening its ability to deliver compelling, purpose-driven brand experiences.”