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In an innovative collaboration between Serviceplan Experience and Abdul Latif Jameel Motors Toyota Sector, the authorised distributor of Toyota vehicles in Saudi Arabia since 1955, a ground breaking SEO campaign successfully redefined consumer engagement. With a limited budget, the campaign focused on transforming the online presence of Abdul Latif Jameel Motors Toyota, enhancing both technical infrastructure and on-page content optimisation to drive organic traffic and visibility. 

Serviceplan helped improve the site's health score from 86 to 97 by addressing outdated sitemaps, URL structures, core web vitals, and several other technical roadblocks.  However, the true breakthrough came from tapping into an unexplored cultural insight to re-write the rules of SEO. Research revealed that Saudi consumers frequently use  informal Arabic nicknames for Toyota models - such as تیناواتویوت) Toyota Hilux) and  عبر اتویوت) Toyota LC70) - terms that were not official product names but were searched far  more often. By using the power of data to turn a technical challenge into a creative breakthrough, we incorporated these high-volume, culturally relevant terms into the SEO  strategy. As a result, the team was able to ensure Abdul Latif Jameel Motors Toyota’s website ranked for these popular keywords. 

This campaign demonstrated that creativity, fuelled by insight, can outperform even the biggest budgets. This campaign demonstrated that creativity, fuelled by insight, can  outperform even the biggest budgets. With zero investment, Serviceplan executed a highly effective off-page SEO strategy. By collaborating with trusted publishers and guest  bloggers, they strategically placed backlinks and anchor tags with these informal terms, propelling Abdul Latif Jameel Motors Toyota to the top of search rankings. The result was  an organic increase in traffic and a deeper connection with the local audience. 

Kenan Baki, SEO manager, comments, “The biggest challenge wasn’t just optimising Toyota’s website, it was watching other websites dominate nickname keywords that we  couldn’t use on the official site. And since we couldn’t implement these keywords on our official website, we had to think creatively. Off-page SEO became our playground, weaving  these local terms into our backlink strategy to reclaim our rightful spot.” 

Sameer Suri, creative director, adds, “We always knew Toyotas had nicknames in KSA. But realising they were costing us sales was an eye-opener. Once the SEO team came to us with this brilliant insight, we did what any good creative would do: Let them work their magic, then slip a quote into the PR like you actually contributed.” 

The perfect example of a campaign that proves ingenuity beats investment. By turning search pattern data into a roadmap for success, the team crafted a strategy that not only improved search rankings for Abdul Latif Jameel Motors Toyota, but also ensured the site was culturally relevant and resonated with Saudi consumers. 

The results were impressive. In just 12 months, Abdul Latif Jameel Motors Toyota’s website achieved: 

• Over one million organic product pageviews for the first time in history

• A 45% increase in monthly product pageviews, from 703,298 to 1,021,957

• A 66% increase in monthly organic sessions, from 338,951 to 562,859

• A 90% increase in monthly new users, from 167,183 to 318,838 

• The Ahrefs Health Score improved from 86 to 97, and the Domain Rating rose from 40 to 46. 

This campaign not only showcases SEO expertise but also the power of insight-driven creativity, proving that with the right strategy, even a modest budget can produce  transformative results. Abdul Latif Jameel Motors Toyota is now firmly positioned as a leader in the Saudi digital automotive market