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In an industry steeped in tradition and established norms, Autograph seeks to challenge the real estate development status quo and make its mark.

From the ground up, Autograph is built differently. They have the vision to see potential, not just in a plot of land, but in the opportunity to change a neighbourhood. “We always build with integrity and are proud to leave our distinctive mark on the community. That’s the legacy we hope to leave behind,” says Autograph President, Henry Edgar.

The strategic rebrand for Autograph includes a new visual identity, website, and an extension of the brand across various touchpoints. "The bold logomark takes the form of an abstract “A,” which not only strays from the obvious convention of a literal “autograph” but is also a visual representation of the unique buildings and communities that Autograph creates," says Chris Zawada, Chief Creative Officer at Full Punch. The work marks the first piece from Full Punch’s Edmonton office.

“When we sign our name, it means something,” says Edgar. “The new Autograph brand symbolizes our commitment to every project and a shared goal among our employees and partners to make a positive, lasting impact with everything we build.”

Upcoming projects for Autograph include The Clifton, a premium residential building on a hidden enclave with boundless views of the River Valley. The Mercury Block is an engaging building with beautiful residential living space on top of a vibrant social and commercial scene.