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Denny鈥檚 New Burgers Will Have Canadians Feeling More Patriotic

21/01/2025
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Creative agency Full Punch spotlighted a sense of Canadian pride for the launch campaign

Denny鈥檚 Canada is targeting hungry Canadians looking for something fresh and different with a new, improved lineup of burgers that celebrate the irresistible taste of 100% Canadian beef. The move was inspired by research that showed Canadian beef not only elicited increased perceptions on quality and taste, but also provoked a sense of pride. 

鈥淟ast year we launched a Test Kitchen to allow our guests to provide us feedback on an array of menu items including our burgers. Our new 100% Canadian burgers are giving our customers exactly what they want from the bun to the beef鈥 said Peter Salvador, senior director of marketing, Denny's Canada.

Creative agency Full Punch, based in Vancouver and Edmonton, spotlighted this sense of Canadian pride for the launch campaign. The creative focuses on Canadians taking their first bite, and the euphoric expression of pride that immediately follows. 

鈥淎 good burger can make you say 鈥極h鈥, but only one made with 100% Canadian beef can make you say 鈥極hhhh Canada!鈥 explained Full Punch creative director Kyle Darbyson. 鈥淲e wanted to tap into that singular moment of burger bliss to connect the quality and flavour with our collective sense of national pride.鈥

The campaign features a variety of diverse Canadians taking their first bite of Denny鈥檚 mouthwatering new burgers, including the Flamin鈥 5 Pepper Burger, the classic Slamburger, Bourbon Bacon Burger, Double Cheeseburger and the all-new Bacon Avocado Cheeseburger鈥攚ith anthemic lighting and 3D headlines showcasing their patriotic jubilation. 

The 鈥淥ooooh Canada鈥 campaign launches on January 21st and will run across various media channels throughout Canada. So grab your toque and head to a Denny's near you to try their delicious 100% Canadian beef burgers for yourself.

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