TVS Raider Invites Bikers to Become Their Own Superhero
In an exciting new chapter for bikers, TVS Raider has launched a bold integrated campaign titled 鈥楥all of the Wicked鈥, inviting riders to unleash their inner 鈥渨icked鈥 and feel the ultimate thrill of the ride. Conceptualised by FCB Kinnect, the campaign embodies the brand鈥檚 spirit of embracing one鈥檚 most wicked self, powered by the brand鈥檚 all-new iGO feature and upgraded performance.
In a captivating film designed for gen Z thrill-seekers who crave speed, power, and individuality, this film is a cinematic masterpiece which takes viewers on an adrenaline-fueled journey through a vibrant cityscape, showcasing the stylish new look and standout features of the TVS Raider. Inspired by superhero lore, the film evokes the feeling of riding to answer the 鈥榗all of the wicked鈥.
Speaking on the campaign, Rohan Mehta, CEO, FCB Kinnect & FCB/SIX India, said, 鈥淎 truly powerful idea speaks volumes, even in silence. By transforming a sharp insight into a cinematic experience, we鈥檝e captured the bold spirit of the TVS Raider in a way that鈥檚 as unforgettable as the ride itself."
Nishant Pratap, group executive creative director (South), FCB Kinnect, added, 鈥淭he new Raider epic is a pure adrenaline kick at 24 frames a second. Our intent was to stay true to our wicked roots and celebrate the million-plus Raiders out there. Being the fastest in its class, skinned in the spanking-new Nardo Grey, we just had to make a film that deserves announcing its arrival.鈥
The campaign is live across digital and television.
