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FCB Kinnect Welcomes Abhinav Tripathi as National Creative Director

12/03/2025
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Abhinav moves on from his role as creative head of digital and content studio at McCann Worldgroup

Continuing to bolsters its creative leadership, FCB Kinnect appoints Abhinav Tripathi as national creative director. A creative powerhouse with a knack for storytelling, a passion for technology, and a track record of winning awards, Abhinav is set to strengthen the agency鈥檚 creative prowess and cultural footprint in the region.

Abhinav is set to cultivate a culture where bold ideas and talent take centre stage. More than being a leader, he brings a hands-on approach, driving creativity with ambition and a commitment to excellence. His vision is to amplify FCB Kinnect鈥檚 creative influence, ensuring the agency remains at the forefront of producing integrated and future-focused creative work.

鈥淔CB Kinnect is a young, driven, future-facing agency,鈥 says Abhinav. 鈥淚n all my conversations with Rohan, Chandni, and Neville, I really vibed with their intent. It felt like a place that valued culture as much as it did the work. So I'm really excited to start building the future with everyone here.鈥

Before joining FCB Kinnect, Abhinav was the creative head of digital and content studio at McCann Worldgroup. His ability to merge technology with storytelling has led to breakthrough campaigns for brands like MasterCard, Nescaf茅 Gold, Coca-Cola, PhonePe, Asian Paints, and many more.

Neville Shah, CCO, FCB Kinnect said, 鈥淚鈥檓 so excited to have Abhinav come on board. In the direction we are heading, we couldn鈥檛 find a better person. He brings with him experience, intent, desire and vision. Can鈥檛 wait to get started.鈥

鈥淎bhinav is more than just a decorated creative - he鈥檚 a storyteller at heart, a problem-solver by instinct, and a leader who knows how to balance bold ideas with empathy,鈥 added Rohan Mehta, CEO, FCB Kinnect. 鈥淗is vision aligns perfectly with FCB Kinnect鈥檚 future-forward approach. We鈥檙e excited to have him on board as we continue to push creative boundaries and redefine what鈥檚 possible.鈥

His portfolio boasts several industry-defining works, like the XR-enabled Mohey Print Ad, the data-driven Nescaf茅 Gold film, MasterCard鈥檚 #HarFanHaiPriceless IPL campaign, and American Tourister鈥檚 #SwagPack. Abhinav鈥檚 trophy cabinet is as decorated as his r茅sum茅, with accolades from Cannes Lions, OneShow, D&AD, London International, New York Fest, and Spikes Asia.

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