This ZIPPY Clothing Campaign Used 'Lean on Me' Lyrics as a Casting Brief
To celebrate International Children鈥檚 Day on June 1st, clothing brand ZIPPY brought together a very special group of kids to create 鈥極ne Big Family鈥.
But in this instance, the casting criteria wasn鈥檛 based on appearance or gender, but on names.
After an exhaustive worldwide casting process involving hundreds of talent agents, kids鈥 sports clubs, and thousands of parents, they managed for one day to gather 49 kids, whose names together form the lyrics of the Bill Withers鈥 classic 鈥楲ean on Me.鈥
Under the motto 'We go together' ZIPPY aims to convey the idea that we make sense together despite our differences, reinforcing its vision of inclusion, friendship, and togetherness.
The film from This is Pacifica Design Studio + Stream, Tough Guy advertising agency, Playground Productions. Darling Films鈥 director Cristiana Miranda draws from the insight that we鈥檙e all born free of preconceptions. When we鈥檙e kids, we don鈥檛 see colour, religion, or background. All we see is a potential friend.
鈥淚t鈥檚 time we stop trying to teach kids for a little bit and try to learn something from them instead,鈥 said Filipa Bello, head of brand and creative design at ZIPPY.
The campaign was shot in London and comes at a moment when the brand is present in 40 countries around the World.
