A School Bus Becomes a Runway for H&M's Bold Back to School Spot
Seen across television screens and OOH, new work from Darling Films鈥 Swedish director Daniel Skoglund in his continuing relationship with H&M after illustrious campaigns in the past.
"The idea for these films was to turn a school bus into a runway on the first day of school. Something that would bring out the confidence in the kids, and inspire a positive vibe. We also wanted to bring out a confident and stylized look that didn't feel too childish, and that would capture the feeling of the first of school鈥 said director, Daniel Skoglund.
Soundtracked by Nigerian funk musician William Onyeabor鈥檚 'Fantastic Man' set within a hot-pink bus that feels reminiscent of the recent pink-tastic Barbie craze that鈥檚 taken over this summer.
This is the next in Skoglund鈥檚 work following campaigns with clients such as Helmut Lang, Volvo, Polestar, Target, Samsung, Dior, J.Lindeberg.
