天美棋牌

sencka膽
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
in association with
Group745

A School Bus Becomes a Runway for H&M's Bold Back to School Spot

24/08/2023
422
Share
Darling Films' Daniel Skoglund directs the spot set on a hot pink bus

Seen across television screens and OOH, new work from Darling Films鈥 Swedish director Daniel Skoglund in his continuing relationship with H&M after illustrious campaigns in the past.

"The idea for these films was to turn a school bus into a runway on the first day of school. Something that would bring out the confidence in the kids, and inspire a positive vibe. We also wanted to bring out a confident and stylized look that didn't feel too childish, and that would capture the feeling of the first of school鈥 said director, Daniel Skoglund.

Soundtracked by Nigerian funk musician William Onyeabor鈥檚 'Fantastic Man' set within a hot-pink bus that feels reminiscent of the recent pink-tastic Barbie craze that鈥檚 taken over this summer.

This is the next in Skoglund鈥檚 work following campaigns with clients such as Helmut Lang, Volvo, Polestar, Target, Samsung, Dior, J.Lindeberg.

Credits
SUBSCRIBE TO 天美棋牌鈥橲 newsletter
FOLLOW US
天美棋牌鈥檚 Global Sponsor
Language:
English
漏 2005-2023 天美棋牌Privacy and Cookie PolicyTerms and Conditions
v10.0.0