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Erich & Kallman, the independent, award-winning ad agency known for creating memorable and engaging campaigns, has been appointed as the new creative agency of record for Taylor Farms, the Salinas, CA-based producer of healthy, fresh foods.

“We’re so excited to start working with Taylor Farms,” said Eric Kallman, founder and chief creative officer of Erich & Kallman. “We admire their commitment to working with farmers nationwide to bring people fresh, farm-grown food through sustainable, environmentally-conscious practices. We look forward to telling their brand story in a way that reflects this important mission.”  

With offices in San Francisco and Austin, Erich & Kallman will oversee creative development across all media channels. Media responsibilities have been awarded to hunterblu, a full-service, integrated media agency with staff in Florida and Georgia. 

“We’re delighted to partner with Erich & Kallman as we work to celebrate the benefits of salads and fresh vegetables for families across North America,” said T. Bruce Taylor, vice president, Taylor Farms. “The Erich & Kallman team has tremendous expertise in humanising brands with a light hearted touch and we can’t wait to share the work with the world.

The first campaigns developed by Erich & Kallman are scheduled to launch in early 2025.