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SkinnyPop – the brand that’s been delivering perfectly popped, salty satisfaction for years, has released a new era with a major rebrand and ad campaign, “Popular for a Reason.” To bring the campaign to life, SkinnyPop is enlisting one of America’s most beloved actresses, Jennifer Aniston, who isn’t just starring in the ad—she played a key role in shaping its creative vision and execution of the ad. SkinnyPop also partnered with award-winning creative agency Erich & Kallman for the campaign.

Jennifer Aniston checks into a hotel—where the guests seem like they’re about to ask for an autograph but are actually just obsessed with SkinnyPop. The bloopers showcase Jennifer’s comedic timing as she struggles to keep a straight face in this laugh-out-loud moment.

SkinnyPop’s bold rebrand introduces: 

• A refreshed identity and redesigned packaging that stands out on shelves 
• Exciting new flavours aimed at broadening the brand’s audience 
• A roll out across TV, digital, and social, leveraging Hershey’s strong media partnerships and in-store activations to drive visibility, trial, and conversion 

With salty snacks on the rise, SkinnyPop is doubling down on its commitment to lead the Ready-to-Eat popcorn category. Jennifer Aniston’s universal appeal and comedic charm make her the perfect partner to introduce this next chapter. 

Jennifer Aniston said, “I mean SkinnyPop is popular for a reason (wink, wink). When this partnership came up, it was so easy to say yes. I personally love SkinnyPop and I was able to collaborate with a director I absolutely adore. It was one of those partnerships where we enjoyed ourselves from conception through post. We laughed the whole time, which is something we all need these days."