SkinnyPop 鈥 the brand that鈥檚 been delivering perfectly popped, salty satisfaction for years, has released a new era with a major rebrand and ad campaign, 鈥淧opular for a Reason.鈥 To bring the campaign to life, SkinnyPop is enlisting one of America鈥檚 most beloved actresses, Jennifer Aniston, who isn鈥檛 just starring in the ad鈥攕he played a key role in shaping its creative vision and execution of the ad. SkinnyPop also partnered with award-winning creative agency Erich & Kallman for the campaign.
Jennifer Aniston checks into a hotel鈥攚here the guests seem like they鈥檙e about to ask for an autograph but are actually just obsessed with SkinnyPop. The bloopers showcase Jennifer鈥檚 comedic timing as she struggles to keep a straight face in this laugh-out-loud moment.
SkinnyPop鈥檚 bold rebrand introduces:
With salty snacks on the rise, SkinnyPop is doubling down on its commitment to lead the Ready-to-Eat popcorn category. Jennifer Aniston鈥檚 universal appeal and comedic charm make her the perfect partner to introduce this next chapter.
Jennifer Aniston said, 鈥淚 mean SkinnyPop is popular for a reason (wink, wink). When this partnership came up, it was so easy to say yes. I personally love SkinnyPop and I was able to collaborate with a director I absolutely adore. It was one of those partnerships where we enjoyed ourselves from conception through post. We laughed the whole time, which is something we all need these days."