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Sky Ireland has launched its new Sky Mobile campaign, 'Expect More,' featuring Roy Keane. Known for his extremely high standards and no-nonsense approach, Roy is the perfect person to highlight that people can expect more from Sky Mobile.

Created by Core Creative, the campaign emphasises fun and quality rather than simply listing benefits.

Sky Mobile’s brand proposition has been built with customers at its core – providing a service that is fair, flexible, and transparent. They believe Irish mobile consumers deserve better than what is currently in the market, and they have launched Sky Mobile to fill that gap.

Commenting on the launch of the campaign, Caroline Donnellan, director of marketing and brand at Sky and NOW, said, “We are absolutely thrilled to have Roy Keane fronting our Sky Mobile campaign. Roy’s passion and high standards perfectly aligns with our Sky Mobile brand values and what we aim to deliver to our customers every day. Having him onboard is the perfect fit, and we’re excited to see how this campaign resonates with our audience.”

Speaking about the campaign, Kate O’Callaghan, business director at Core Creative said, “In a world that’s regularly giving you less, Sky believes you deserve better. They are proving it with their new offering for Sky Mobile - a network we can all expect more from. Roy Keane’s seal of approval perfectly enhances the unique product offerings available to Sky Mobile customers. We are proud of this work with our partners in Sky Ireland and look forward to seeing it roll out in many iterations over the coming weeks and months.”