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Rob Murray, Catriona Ní Laoire, Grainne Kehoe, Aidan Greene, Nicola Gillen (from left to right)

The UPSTARTS programme, an inspiring collaboration between ICAD and several agencies and studios, concluded with a showcase event facilitated by the programme's lead partner, Core, at 1WML.

This initiative, designed to nurture and promote Ireland's next generation of creative talent in advertising and design, highlighted the outstanding work of 22 participants from the programme.

Over the past months, these emerging talents have collaborated closely with Ireland’s top creative professionals, gaining invaluable insights and honing their craft. The showcase provided them with a platform to present their innovative projects to leading figures in the advertising industry, including some of Ireland’s most renowned creative directors.

With 97% of agencies and studios saying UPSTARTS is a good place to look for new talent, the event provided for plenty of chats and networking.

The event opened with addresses from Rob Potts executive creative director at Core,  Bairbre McGlade ICAD director and executive board member and Neil Rooney, executive director at ICAD, who praised the participants for their dedication, creativity, and contributions to Ireland’s growing creative economy.  

The evening also fostered networking opportunities, enabling participants to share experiences, connect with mentors, and explore future collaborations.

“This program is a testament to the incredible talent and diversity Ireland has to offer. It reflects our commitment to creating a platform where individuals from all backgrounds can thrive and innovate. It’s an investment in the future of creativity and inclusivity within our industry. Knowing that the next generation of talent, with their unique perspectives and voices, took their first creative steps in the industry here at Windmill Lane is a great feeling,” said Rob Potts, emphasising the essential role of mentorship, equity, and opportunities in shaping the creative leaders of tomorrow.

Neil Rooney added, “For over 25 years ICAD's Upstarts programme has been fostering and empowering emerging creative talent. This year’s cohort are exceptionally talented, and I’m excited to see how they’ll shape the industry over the coming years.”

The ICAD UPSTARTS programme is also supported by TBWA, BBH Dublin and The Mix.