See Industry Titans Discuss What It Takes for Modern Brands to Thrive
In an eye-opening conversation with brand-giants, the panel was charged with unravelling what modern brands really need today. Joining us on stage were Benjamin Curtis, global brand lead at Magnum (Unilever), Elise Burditt, senior director at Mondelēz International (Cadbury); Simon Valcarcel, marketing director at Virgin Media O2; Lindsay Barrett, global vice president of data driven marketing and communities at Mars Pet Nutrition; and Kate Wall, marketing director at KFC UK and Ireland.
Our speakers discussed the challenges brands have faced over recent years, and more importantly, how they prevailed. Trust presented itself repeatedly as the most important ingredient in successful relationships that produce great work. We learned about the importance of taking risks, pushing through fear, and above all else, avoiding being wallpaper.
The panel offered advice for production companies aiming to work with big brands, and some compelling insight into the inner workings of their most notable campaigns. Expect a conversation that’s lively, honest, and discerning all at once.
