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Reese鈥檚 Is Back at the Super Bowl 2025

05/12/2024
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The 30-second spot, created by Erich & Kallman, will feature Reese鈥檚 signature wit, a few surprises, and of course, that iconic peanut butter and chocolate combo that鈥檚 always game-day ready

Reese鈥檚 is back, baby! Following the remarkable success of the 2024 ad from last year, the #1 candy brand in the US will triumphantly return to the Big Matchup with even more humor and creativity. The anticipation from fans and consumers is palpable as Reese鈥檚 promises to deliver another unforgettable comedic experience that will resonate with audiences nationwide.

Last year鈥檚 commercial had the internet buzzing and snack aisles emptying. The ad, which aired during the most-viewed Big Game ever, garnered millions of views across social platforms and sparked a viral debate, ultimately leaving fans screaming 鈥榊ES鈥 for the new Reese鈥檚 Caramel Big Cup. The campaign earned critical acclaim, ranking #2 in Kantar鈥檚 League Table and System 1鈥檚 rankings, and received an A+ from the Kellogg School of Management list. Building off the success of Reese鈥檚 Caramel Big Cup as the #1 CPG innovation of 2024, Reese鈥檚 is cranking up the fun once again. This year鈥檚 spot is set to deliver something so rich, so decadent, it鈥檚 bound to erupt with excitement. Because the only thing better than one Reese's ad on Game Day is having Reese's ads two years in a row.

鈥淭he positive reception of our 2024 ad from customers and consumers helped generate great commercial success for the brand and Reese鈥檚 Caramel Big Cups. For 2025, we knew we had to go bigger and bolder,鈥 said Ryan Riess, vice president of brand strategy and creative development, The Hershey Company. 鈥淚f last year鈥檚 spot taught us anything, it鈥檚 that people want more Reese鈥檚 in their lives. So, here we are 鈥 back for round two!鈥

The 30-second spot, created by Erich & Kallman, will feature Reese鈥檚 signature wit, a few surprises, and of course, that iconic peanut butter and chocolate combo that鈥檚 always game-day ready. Hungry for more on all Reese鈥檚 has in store for football鈥檚 favorite day? Stay tuned 鈥 it鈥檚 going to be sweet.

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