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Oracle Red Bull Racing has embarked on its 20th Season in Formula One with a globally live streamed show, to launch the start of the Team’s new “Forever Rebl” campaign, which celebrates two decades of Red Bull culture in the sport.  

To fire up the festivities, the 2024 Season Launch kicked off a year of celebrations, exploring the Team’s impact on F1 on and off the track, and how it grew from paddock upstarts to multiple championship winners. 

Forever Rebl was created to highlight the role of Red Bull culture in developing a team that has continued to push the boundaries of the sport, since its F1 debut at the 2005 Australian Grand Prix. Forever Rebl will see the Team develop a series of special events and activations throughout the year, each designed to get fans closer to the Team and its 20 year history. 

From building on last year’s Make Your Mark livery competition with new and even more exciting opportunities for fans to add their creative touch to this year’s car, to stunning collaborations in art and fashion, that will also result in exclusive merchandise. From multiple in-person events around the globe to giving fans the chance to get their hands on unique pieces of memorabilia that spans the Team’s two decades in F1. Forever Rebl will put the Team’s faithful right at the heart of the celebrations.

And with that spirit in mind, fans were firmly in focus at the 2024 Season Launch. Last year, via The Paddock, the Team’s fans were offered the chance to virtually present the launch on their social channels, but this year for the launch of the landmark RB20, a select group of lucky fans were handed the opportunity to attend the launch in person, at the Red Bull Technology Campus. 

Over 350 fans, Team partners and members of the media packed out a state-of-the-art, bespoke built set, to welcome the RB20 to the racing world. 13-time Grand Prix winner and former Red Bull Racing star David Coulthard hosted the ceremony with presenter Derin Adetosye, team principal and CEO Christian Horner, three-time World Champion Max Verstappen, six-time race winner and 2023 runner-up Sergio ‘Checo’ Perez and Red Bull Academy Programme drivers Emely de Heus and Hamda Al Qubaisi. The group came together to deliver a show which channelled the Team’s glorious history and set up a thrilling charge into the future for the double title-defending squad. 

Kelly Brittain, brand & communications director, Oracle Red Bull Racing said, “We wanted to move beyond a car reveal or season launch, this year, we wanted to celebrate 20 years of Red Bull culture in Formula One. Red Bull Racing were the original disruptors, the risk-takers, always bringing the noise and a sense of fun and maverick ingenuity to a previously inaccessible sport. The launch of ‘Forever Rebl’ recognises that in a year-long campaign which is going to give fans a multitude of opportunities to get involved become a part of our boundary-pushing culture. This launch was the best part of a year in the making, and there’s so much more to come.

The Forever Rebl campaign was developed for Red Bull Racing by Proud Robinson + Partners [PRP]. The culture-first creative agency also produced the 20th Season Launch Show at Red Bull’s UK HQ. 

Speaking about the campaign, PRP executive creative director and partner Jake Sims-Fielding said, “Red Bull culture has changed the sporting landscape across almost every discipline, breaking down boundaries, defying odds and rewriting rules. We wanted to help capture this spirit and attitude in a way that would continue to open up the world of Formula One to a massively growing and diversified audience. It’s a culture that has always celebrated authenticity, individuality and bravery and this is at the heart of all of the work we are helping the team deliver throughout their 20th season.”