SILENCE (Nissan) - Nano Residencies
Creating a culture-first activation platform to drive brand awareness and leads for a new-gen automotive brand, in partnership with Nissan (official distribution partner).
To support a multi-market european product launch of the SILENCE S04 Nanocar, Nano Residencies leveraged the power of influencer, content and OOH to create hyper-local activations. These city-based ‘Residency’ programmes were designed to drive new consumer leads directly to local dealerships as well as feeding a multi-market, multi-channel comms ecosystem.
Kicking off in Bordeaux, we tapped into local creators & IRL product placement to create Nano takeovers. Shot entirely on iPhone, the content output from the activation delivered a compelling suite of social-first content, fuelling paid and earned across the brand’s European footprint.
