Norse Atlantic Airways Celebrates 1000 Years Jubilee in First-ever Campaign
Norse Atlantic Airways is a Norwegian airline launched during the pandemic. In June 2022, the company took its first flight between Oslo and New York.
"Norse is an emerging brand, so we need to build both brand awareness and consideration. This is our first major brand campaign which is now rolling out in the US, Germany, France, the UK, and Norway.", says Gemma Launchbury, VP marketing at Norse.
Client director at Anorak, Janne Espevalen, describes the exciting international task, "Norse flies you comfortably and affordably to some of the world's most popular destinations. Having the opportunity to both help them get attention and build this great Norwegian brand, both here at home and abroad, has been incredibly fun."
“It has been exactly a thousand years since the Norsemen were the first to cross the Atlantic and became the first Europeans to arrive in North America. So we thought it natural for Norse to celebrate this jubilee, as they are keeping the explorer's spirit alive, even though they have just launched. In the films we dramatize the contrasts between crossing the Atlantic a thousand years ago and the comfortable flight they offer today." say the creatives Jakob Steinmo and Sebastian Pandonis.
