Friday, October 4th saw The Immortal Awards Nordics judging session, where the jury decided to progress four Scandinavian projects towards the European jury day as Nordic Finalists. There, the Nordic Finalists will go up against the respective Finalists from the rest of Europe and ultimately compete to be included among the region鈥檚 best work.
The Nordics Jury Room was made up of: Jens-Petter Aarhus, creative director and founder, Anorak NoA; Josephine Wallin Ankarstrand, senior art director, NORD DDB; Markus Bjurman, executive creative director, BBDO Nordics; Carlo Cavallone, vice president creative, The LEGO Group; Adam Kerj, chief creative officer, Accenture Song Nordics; Sophia Lindholm, art director, Forsman & Bodenfors; Ulik Kepinski Rode, senior creative, Uncle Grey; and Hanna Stenwall, executive creative director, INGO Stockholm.
As deliberations went on, the four projects that emerged as Finalists were: Talita - 鈥楾rafficking Incorporated鈥; Visit Sweden - 鈥榁isit Sweden (Not Switzerland)鈥; Getinge - 鈥楬eart Surgeon鈥檚 Cookbook鈥; and ChildX - 鈥楾he Unusual Suspects鈥. Discussions delved into the diversity of Scandinavian creativity, what makes an idea truly immortal in an unpredictable landscape, grounding ideas in reality and why being niche doesn鈥檛 get in the way of becoming immortal. See what the judges had to say about each project below.
Talita - Trafficking Incorporated (submitted by Akestam Holst)
Josephine Wallin Ankarstrand said: 鈥淚 think this piece is refreshing and new. You sometimes really want these PR ideas and you really hope for them, and with this one, it got the big groups and the government talking about it, and bringing it up. I think the biggest thing about this campaign was that it found a loophole 鈥 that was really talkable. I always talk about wanting to feel like ideas are true, and this idea really feels like the truth.鈥
Hannah Stenwall added: 鈥淚 think they took it all the way and it went to the top level of discussion as a result, which is needed for this sort of idea. But I also believe that the main thing that makes me appreciate it is that they used humour to call shit out, and then they actually changed the system. It happened quite fast too, and I think it wouldn鈥檛 have happened as fast if it held a more serious tone. Those are the reasons why it becomes a home run.鈥
Visit Sweden - Visit Sweden (Not Switzerland) (submitted by Forsman & Bodenfors)
Ulik Kepinski Rode commented: 鈥淚n this jury room we have representation from all parts of Scandinavia, and it has been so enriching to hear different perspectives and approaches. I鈥檝e learned so much about the region just hearing my colleagues here, and I believe this case is one that is so reliant on this specific insight about Sweden and Switzerland 鈥 that was so interesting to me. This case is just so very Swedish, and that鈥檚 where its strength lies.鈥
Adam Kerj said: 鈥溾榁isit Sweden鈥 is the kind of idea that people and culture can grab a hold of and run with it, because it鈥檚 inherently poking fun at this age-old joke of comparing the two countries. It鈥檚 self-perpetuating 鈥 very few ideas can be that. It鈥檚 rooted in culture, and works on a very particular insight. That鈥檚 what I love about it. It鈥檚 the sort of idea that when you think about it you think, 鈥楾hey earned this鈥.鈥
Getinge - Heart Surgeon鈥檚 Cookbook (submitted by Forsman & Bodenfors)
Marcus Bjurman said: 鈥淭his was my favourite out of them all, because I see the challenge in taking on a project like this, taking its brief and turning it into a diamond. I know we鈥檙e talking about a narrow target group here, but that鈥檚 why I think this is breakthrough-level craft and execution. Just because you鈥檙e talking to 1800 people, it doesn鈥檛 mean you can鈥檛 aim for the stars when it comes to idea and execution.鈥
Carlo Cavallone added: 鈥淭here are some ideas you can鈥檛 argue with, solely because of the level of craft and how well executed they are. It鈥檚 a niche idea, as Marcus says, it鈥檚 an idea aimed at a small group and has the potential to be very dry, like some of the ideas in this category. Having come up with this instead and sticking with that idea and evolving it to this level, it鈥檚 just great.鈥
ChildX - The Unusual Suspects (submitted by NORD DDB Sweden)
Sophia Lindholm commented: 鈥淚 love this idea. Not just because it鈥檚 a real and important problem, one that is easy to sympathise with and band around, but also because of its brilliant execution. It鈥檚 a digital problem that they鈥檝e taken into the real world. So, I like the contrast of doing that in a way that I haven鈥檛 seen before.鈥
Jens-Petter Aarhus added: 鈥溾楾he Unusual Suspects鈥 is a great idea that moves into our reality, from cyberspace. I think that鈥檚 what makes it so powerful, like Sophia said. The craft is great because it has to be, that鈥檚 the way you do those kinds of sketches. The way the craft interprets that reality into ours is the great thing about this.鈥
Thanks to our wonderful Immortal Awards partners
|
| |
| | |
| | |
|
| |