Motor Insurance Provider 1st Central and Armadillo Announce Strategic Partnership
1st Central, a leading motor insurance provider, and Armadillo, an award-winning CRM specialist, have announced a new partnership.
The brief is to accelerate 1st Central鈥檚 growth by delivering added value to customers through creative, personalised, CRM experiences.
The partnership leverages Armadillo鈥檚 expertise in technology, strategy, creative, and data, to support 1st Central鈥檚 ambition to break new ground in connected CRM experiences.
鈥淲e鈥檙e focused on making insurance simple, supportive, and authentic鈥 said David Judic, digital and marketing director at 1st Central. 鈥淧artnering with Armadillo will enable us to develop richer communications that are personalised, useful and relevant to each customer.鈥
The appointment is effective immediately. Both companies share a steadfast commitment to delivering exceptional customer satisfaction.
The partnership is the latest in a series of new business wins for Armadillo including Nationwide and Huel.
Armadillo recently landed a clutch of gold and silver awards at the 2024 DMA Awards for McDonald鈥檚 and The Walt Disney Company.
鈥淲e鈥檙e incredibly proud to be joining forces with 1st Central and helping to redefine the customer journey in motor insurance,鈥 said James Ray, CEO, Armadillo. 鈥淚t鈥檚 a terrific team, with big ambition. We can鈥檛 wait to get started.鈥
