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MassiveMusic Creates Anthem for UEFA Europa League鈥檚 Refreshed Brand Identity

31/05/2018
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The anthem creates an inclusive experience for football fans at the stadium or watching from home
The new UEFA Europa League anthem, an uplifting and powerful expression that fits the nature of the competition, has been composed and produced by international creative music agency MassiveMusic and will be played before every game in the upcoming season and beyond.  
 
In anticipation of the new season, the UEFA Europa League will feature a refreshed, vibrant and flexible brand identity. The visual expression takes on bolder, edgier shapes 鈥 also reflected in the related music package that comes along with it. 
 
The piece was created with a team of composers from MassiveMusic and recorded in collaboration with the string section of the prestigious Dutch Metropole Orchestra, comprising of approximately 30 violins, to provide the classical theme of the anthem. MassiveMusic鈥檚 team of producers then remixed the orchestral and vocal layers with electronic beats and synths, creating an up-tempo, bold and energetic piece where old meets new.
 
Listen to the anthem here:
 
Get further insights how the new brand looks . 
 
Hans Brouwer, founder and CEO at MassiveMusic commented: 鈥淔or any football fan, UEFA have a few iconic anthems that are instantly recognisable, and that鈥檚 precisely what we wanted for the UEFA Europa League sound. We wanted to bring a feeling of 鈥榯ogetherness鈥 through the sound, where fans can take ownership of the anthem, much like with their own club chants. It鈥檚 an anthem that has a combative feel to it and a football team鈥檚 ultimate goal is to win the competition 鈥 to strive for glory.鈥
 
As well as creating the three-minute anthem, MassiveMusic also created 20 other versions of the recording 鈥 including short bumpers for broadcast loops, team line-ups and match countdowns. The aim was to create a sound which could stand the test of time but also be easily adapted.
 
Hans continued, 鈥淲e鈥檙e particularly proud of the craftsmanship of this piece. We have a great relationship with the Metropole Orchestra and were able to make the score highly authentic.鈥
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