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Every gamer has their dream gaming station, and it’s a hot topic on Twitch. Viewers on the streaming platform are always curious about their favourite streamers’ gaming specs and station items. So, Carat and IKEA Canada partnered with Twitch, a platform known for its live gaming and interactivity, to allow a streamer and their community to build their dream set-up using IKEA products. 

The stream will feature Canadian streamer Bawkbasoup broadcasting live from IKEA Ottawa on December 13th, bringing viewers into IKEA ‘after dark’ from 9 – 11pm ET, featuring live gaming in the IKEA showroom, hype product demos across gaming, office, and smart home displays, and of course, IKEA meatballs. 

“We’re thrilled to partner with Twitch to bring the IKEA dream gaming set-up to life with an interactive and engaging first-of-its-kind live stream from the IKEA Ottawa store,” said Kristin Newbigging, director of integrated media, IKEA Canada. ‘We want Canadian gamers to see that their dream set-up can become reality by highlighting our well-designed, ergonomic, and performance-driven gaming furniture at such low prices, that they feel like a cheat code.”

The IKEA live stream on Twitch is one component of the retailer’s campaign for their new gaming products which leverages the iconic art style of 8-bit games, alongside affordability messaging to show that gaming furniture and accessories can be accessible for a wide range of gamers from the everyday hobbyist to esports enthusiasts. 

“Gaming continues to grow as an entertainment lifestyle in Canada with 64 percent playing video games regularly. So, partnering with Twitch in Canada’s first retail store live stream has been incredibly exciting. We knew that speaking directly to this audience would help evolve perceptions of IKEA as a place to decorate their gaming space.” added Karen Hrstic, VP of Carat Canada.

The details:

Where? Stream will be hosted live on the streamer’s Twitch channel on Dec. 13th 

Who? Streamer: Bawkbasoup  

What exactly will we be watching: The streamer goes live from an IKEA store to browse the new gaming line. Our streamer will select their favourite products. Our streamer goes to an IKEA store and goes live from a desk assembled within IKEA’s showroom, in a first-of-its-kind gaming live stream.