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In a groundbreaking move to transform food delivery, HungerStation, the leading delivery platform in Saudi Arabia, has unveiled its latest innovation: Social Feed. A commerce idea developed in partnership with VML Dubai, the campaign redefines how people interact with food delivery, turning every food post on social media into an orderable dish.

The Insight Behind the Innovation

Every day, people scroll through an average of 135 food posts on social media—mouthwatering dishes from around the world. Yet, when it’s time to order, the variety fades. On HungerStation, 71% of users repeatedly choose the same options: pizza, burgers, or fries.

While HungerStation is committed to offer the widest food variety. “We asked ourselves, what if people explored our millions of food options with the same freedom, they explore their social media feeds?” said Ahamd Chatila, director of brand and communication at HungerStation. “That’s when the idea for Social Feed was born. We set out to turn any dish you see online into a reality, quite literally making every social post a part of HungerStation’s menu.”

How It Works

The process is as simple as it is revolutionary:

1. Send the Post: Users direct message a food post to HungerStation’s Instagram account.

2. We Identify the Dish: Using advanced AI technology, the system identifies the dish—even if it’s in a different language or has no caption.

3. Order in Seconds: HungerStation instantly finds the dish at a nearby restaurant and directs the user to the restaurant’s page to place the order.

This seamless integration allows users to satisfy cravings for dishes they might not even know the name of, turning curiosity into action with a single post.

Expanding Culinary Horizons

“This campaign is more than just an innovation—it’s an invitation,” said Aricio Fortes, CCO at VML Dubai. “It invites users to break free from the routine of ordering the same meals over and over again and to discover the incredible variety available on HungerStation. We wanted to inspire people to expand their culinary repertoire, making food delivery as adventurous as their social media feeds.”

Cutting-Edge Technology

The AI-powered system at the heart of the campaign is a testament to HungerStation’s leadership in the food delivery market. Built by VML Dubai, the technology uses image recognition and geolocation to match food posts with real-life dishes available near the user, bringing a whole new level of convenience and personalization to food delivery.

A Bold New Era for Food Delivery

HungerStation’s Social Feed is not just a campaign—it’s a revolution in how people think about and interact with food delivery. By seamlessly blending social media habits with ordering, HungerStation has created a platform where “any dish you see online is now part of our menu.”

As Mohmmed Jefri, CMO of HungerStation put it, “We’re proud to lead the way in food delivery innovation, showing that with HungerStation, your cravings are only a post away.”