Dubai Lynx, MENA鈥檚 leading platform for creative excellence and effectiveness, has revealed this year鈥檚 winners at the awards ceremony tonight. Saudi Arabia wins five Grands Prix, its highest ever received at Dubai Lynx, including four Grands Prix for 鈥樷, for Saudia, entered by Leo Burnett, Jeddah. 鈥楻umble鈥 for General Entertainment Authority entered by Accenture Song, Dubai, United Arab Emirates took home seven Lynx Awards, including Grands Prix in the Film and Film Craft Lynx. Notable winners also include VML, Casablanca, which was awarded Morocco鈥檚 first ever Grand Prix, taking home the Grand Prix for Good.
Simon Cook, CEO, LIONS & Dubai Lynx, says, 鈥淐ongratulations to our 2024 winners for setting the creative benchmark in MENA for another year. Yesterday鈥檚 Festival was a fantastic day bringing MENA鈥檚 creative community together to network, learn and be inspired by the rich mix of speakers and champions for creativity in the region. I鈥檇 like to thank our Jurors for all their hard work and dedication in setting the benchmark for creative excellence across the region.鈥
Ian Fairservice, vice chairman, Dubai Lynx, adds, 鈥淭his year鈥檚 winners really showcase the level of excellence coming from the region. A huge congratulations to all our winners, Special Award winners and Young Lynx Competition winners. The insights and trends from this year鈥檚 work will be explored in the Dubai Lynx Creativity Report, providing the official rankings for this year鈥檚 top performing networks, agencies and companies from across the region, published on March 20th.鈥
This year鈥檚 Grand Prix winners are:
Brand Experience & Activation
Campaign: Protectasbih
Brand: Saudia
Agency:
Creative Commerce
Campaign: I See Coke
Brand: The Coca-Cola Company
Agency: / VML New York City
Creative Effectiveness
Campaign: The Hidden Room
Brand: Homebox
Agency:
Creative Strategy
Campaign: Superstar Ravi
Brand: adidas
Agency: Havas Middle East / Red Havas Middle East
Design
Campaign: Protectasbih
Brand: Saudia
Agency:
Digital
Campaign: I See Coke
Brand: The Coca-Cola Company
Agency: / VML, New York City
Direct
Campaign: Protectasbih
Brand: Saudia
Agency:
Entertainment
Campaign: Unauthorized Trip
Brand: Saudi Tourism Authority
Agency:
Film
Campaign: Rumble
Brand: General Entertainment Authority
Agency: Accenture Song Dubai / Droga5 New York City
Film Craft
Campaign: Rumble
Brand: General Entertainment Authority
Agency: Accenture Song Dubai / Droga5 New York City
Glass: The Award for Change
Campaign: The Female Field
Brand: adidas
Agency: Havas Middle East
Grand Prix for Good
Campaign: Out of Home
Brand: Jood
Agency: VML / Wunderman Thompson, Casablanca
Healthcare
Campaign:
Brand: Anghami
Agency:
Industry Craft
Campaign: Maqroo - The First Arabic Dyslexic Font
Brand: Omantel
Agency:
Integrated
Campaign: Battle of the Baddest - Integrated
Brand: General Entertainment Authority
Agency: Accenture Song Dubai / Droga5 New York City / Droga5 Tokyo
Media
Campaign: Frequencies of Peace
Brand: Babyshop
Agency:
Outdoor
Campaign: The Lost Camel
Brand: Emirates Development Bank
Agency: LivingRoom Communication Dubai
PR
Campaign: Protectasbih
Brand: Saudia
Agency:
Print & Publishing
Campaign:
Brand: Boon
Agency: Grey Dubai
Radio & Audio
Campaign: I See Coke
Brand: The Coca-Cola Company
Agency: / VML, New York City
Social & Influencer
Campaign: Birthmark Stories
Brand: Hungerstation
Agency: VML / Wunderman Thompson Riyadh