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Opendoor, the digital platform that was born to make the real estate process simpler, is bringing its digital interface IRL in its first brand campaign with independent creative agency, L&C. 

The brand worked with award-winning agency, L&C, to create The Offer Mobile, a vehicle that has been driving across different neighbourhoods in Nashville making cash offers in real time – demonstrating that Opendoor makes the real estate process hassle-free.

“We strive to find surprising, creative ways to educate consumers on how easy it is to sell your home to Opendoor – you can get an offer in minutes and sell in a matter of days,” said Lauren West, head of creative marketing at Opendoor. “We’re excited to partner with L&C to show off the speed and ease of the Opendoor offer in an over-the-top, charming way.”

Using the same technology as Opendoor, The Offer Mobile uses an algorithm that compiles and analyses data from local housing markets in specific cities, and then quickly estimates the value, making an offer in real-time as it’s parked outside. 

“We’re so proud to partner with Opendoor on The Offer Mobile. We wanted to showcase Opendoor’s best asset: the interface, and make it the hero of the idea. The Offer Mobile is a brand icon that can go to any market and communicate how fast and hassle-free home buying and selling is, thanks to Opendoor,” said Gian Carlo Lanfranco, cofounder and CCO of L&C.