Opendoor's Offer Bear Comforts Delisted Homeowners This Valentine's
While some celebrated 'Galentine鈥檚 Day' on February 13th, for digital real estate platform Opendoor, it's one of the most popular days that home sellers request a cash offer for their home.
With this in mind, Opendoor teamed up with award-winning creative agency L&C to introduce The Offer Bear馃Ц: A Valentine鈥檚 Day campaign to comfort homeowners who recently delisted and had to 'break up' with the idea of selling their home.
The digital social campaign features a short film where Opendoor will make real cash offers on a subset of recently delisted homes. Featuring one of the holiday鈥檚 most beloved symbols, a teddy bear, homeowners receive a Valentine鈥檚 Day-themed letter in the mail. However, instead of chocolate or flowers, they鈥檒l receive a reliable cash offer for their home.
Why it matters
With elevated interest rates and surging delistings, today鈥檚 sellers are feeling stuck. Opendoor鈥檚 campaign reimagines real estate鈥檚 original love letters鈥揵uyer offer letters鈥揳s a way to add some optimism and heart into an otherwise challenging experience for homeowners.
Leveraging two of Opendoor鈥檚 key channels, direct mail and brand creative, this new campaign takes a page from Opendoor鈥檚 book of iconic brand moments like their Breakup Day, Offer Mobile, Empty Nest, and Halftime Showing campaigns.
