Erich & Kallman, the independent, award-winning ad agency known for creating memorable and engaging campaigns, has been appointed as the creative agency for 锘緾upcake Vineyards, the No.1 Premium Wine Brand in America, and Franzia, the world鈥檚 No.1 selling wine brand for the past 27 years.
Both are owned by Livermore, CA based The Wine Group, one of the foremost producers of award-winning wines across more than 60 wine brands. The award-winning agency has been entrusted with developing dynamic campaigns for The Wine Group that showcase each brand鈥檚 unique characteristics.
鈥淲e couldn鈥檛 be more excited about our partnership with The Wine Group,鈥 said Eric Kallman, founder and chief creative officer of Erich & Kallman. 鈥淐upcake Vineyards and Franzia are two of the most respected and popular brands in their segments and we鈥檙e looking forward to building on their legacies in engaging and thoughtful new ways.鈥
With offices in San Francisco and Austin, Erich & Kallman will oversee creative development across all media channels. The first campaigns developed are scheduled to launch in early 2025.
鈥淲e love the insight, humour and imagination that Erich & Kallman bring to their work,鈥 said Helen Kurtz, chief marketing officer, The Wine Group. 鈥淥ur collaboration promises to further enhance Franzia and Cupcake Vineyards鈥 award-winning reputation for delivering high quality wine at unbeatable value.鈥