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Tito's Handmade Vodka introduces its new campaign 'Staycation with Tito’s', which offers a refreshing approach to enjoying a well-earned vacation this season.

The social-led campaign, created with Tito’s lead creative agency Arts & Letters, is a continuation of the 'With Tito’s' brand platform - an irreverent invitation to make any moment better, no matter where you are. To complement the campaign, Tito's have released the ',' which provides valuable insights and preferences about staycationing, a popular choice for many Americans, offering an affordable and enjoyable alternative to traditional travel. For example, a few stats:

• 80% of respondents feel positively about planning a staycation
• 86% of respondents are planning a staycation for the 4th of July holiday
• 65% of respondents consider freshly made cocktails essential to enhancing their staycation
• More than half of respondents prefer staycations due to their pets

The campaign is built to 'hack' the tropes of travel content - from the absurd style of over-the-top brand advertising in social media to the 'how to’s' and other ways both regular folks and travel influencers post about travel.

"Tito’s Handmade Vodka has always been about making the good moments great, even if those moments are simply in the comfort of your own home," said Taylor Berry, VP of marketing at Tito's Handmade Vodka. "Whether you’re deciding to take a break from traveling this summer or just have a weekend or two to yourself... your house, a friend’s pool, the local dive, a nearby hotel – they can all be their own paradise with a Tito’s cocktail in hand."

“When you add Tito’s to any moment, the good gets great, and the same goes for a good ole summer Staycation,” said Brett Simone, creative director at Arts & Letters Creative Co. “While other brands are pushing private jets, night clubs full of models and lavish luxury vacations, Tito’s is leaning into the humble paradise of just hanging out where you are. No packing hassles, just great cocktails.”

A&L has been working with Tito’s Handmade Vodka, developing memorable campaigns such as 'Tito’s in a Can', 'Tito’s in a Big Can', and most recently Spokescart.