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Enjoy a Well Earned Break with Tito's Handmade Vodka Staycations

02/07/2024
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Campaign from Arts & Letters 'hacks' the tropes of travel content

Tito's Handmade Vodka introduces its new campaign 'Staycation with Tito鈥檚', which offers a refreshing approach to enjoying a well-earned vacation this season.

The social-led campaign, created with Tito鈥檚 lead creative agency Arts & Letters, is a continuation of the 'With Tito鈥檚' brand platform - an irreverent invitation to make any moment better, no matter where you are. To complement the campaign, Tito's have released the ',' which provides valuable insights and preferences about staycationing, a popular choice for many Americans, offering an affordable and enjoyable alternative to traditional travel. For example, a few stats:

  • 80% of respondents feel positively about planning a staycation
  • 86% of respondents are planning a staycation for the 4th of July holiday
  • 65% of respondents consider freshly made cocktails essential to enhancing their staycation
  • More than half of respondents prefer staycations due to their pets

The campaign is built to 'hack' the tropes of travel content - from the absurd style of over-the-top brand advertising in social media to the 'how to鈥檚' and other ways both regular folks and travel influencers post about travel.

"Tito鈥檚 Handmade Vodka has always been about making the good moments great, even if those moments are simply in the comfort of your own home," said Taylor Berry, VP of marketing at Tito's Handmade Vodka. "Whether you鈥檙e deciding to take a break from traveling this summer or just have a weekend or two to yourself... your house, a friend鈥檚 pool, the local dive, a nearby hotel 鈥 they can all be their own paradise with a Tito鈥檚 cocktail in hand."

鈥淲hen you add Tito鈥檚 to any moment, the good gets great, and the same goes for a good ole summer Staycation,鈥 said Brett Simone, creative director at Arts & Letters Creative Co. 鈥淲hile other brands are pushing private jets, night clubs full of models and lavish luxury vacations, Tito鈥檚 is leaning into the humble paradise of just hanging out where you are. No packing hassles, just great cocktails.鈥

A&L has been working with Tito鈥檚 Handmade Vodka, developing memorable campaigns such as 'Tito鈥檚 in a Can', 'Tito鈥檚 in a Big Can', and most recently Spokescart.

Credits
Work from Arts & Letters Creative Co.
Watch Party with Tito's
Tito鈥檚 Handmade Vodka
31/01/2025
Pregame with Tito's
Tito鈥檚 Handmade Vodka
31/01/2025
After Hours with Tito's
Tito鈥檚 Handmade Vodka
31/01/2025
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