Tito鈥檚 Handmade Vodka Taken on Another Iconic Ride with 'The Spokescart 2.0'
Tito鈥檚 is defying the category with no spokesperson at all, but rather an iconic bar cart that is designed to show up in all the right moments. The campaign builds upon last year鈥檚 official introduction of The Spokescart, and shows off four new occasions for when the good gets great. You can check out the four spots below that are running on social, CTV and OLV this year.
After Hours with Tito鈥檚: Taking things offline is good. Shaking cocktails offline is great.
New Neighbors with Tito鈥檚: Lending a screwdriver is good. Sharing Screwdrivers is great.
Pregame with Tito鈥檚: Manis are good. Manis and 鈥榯inis are great.
Watch Party with Tito鈥檚: Cheering on your team is good. Cheersing to a win is great.
The 2023 Spokecart campaign was a beloved success. You may recall that they rolled out four 鈥榦ccasions鈥 to enjoy Tito鈥檚 in the bathtub, around a campfire, at the dog park, and by the pool. On Facebook and Instagram, The Spokescart鈥檚 videos became some of the brand鈥檚 most engaging ads, and were amongst the highest in average video view time. Across OLV and CTV, The Spokescart campaign delivered the strongest video lift percentage compared to the prior two years.
As Arts & Letters鈥 creative director, Lillian O'Connor, shared:
鈥淥ne of the most rewarding experiences in getting to revisit 鈥楾he Spokescart 2.0,鈥 is that we continued to explore and develop a very lovable character. Creatively, it鈥檚 challenging, but so gratifying to develop a personality for a brand and continue to dive into the details on how to establish its full identity. We found ourselves pontificating for hours with very important questions like鈥AN The Spokescart speak? We think so. Does it dance? Absolutely. We hope The Spokescart helps Tito鈥檚 stand out in the category for years to come.鈥
