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Director GMUNK and Creative Production Partner Tool Rejoin Forces

12/06/2024
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Award-winning director marries live action, motion design and creative technology

Having a pre-existing relationship from earlier in his career, creative production partner Tool has added GMUNK, a globally renowned live-action director and motion designer to its roster. Known for being a visual innovator and using in camera techniques to bring visual flair to commercial content, GMUNK has directed commercial work for clients such as Audi, Apple, Nike, Adidas, Samsung, Microsoft, Coca-Cola, Meta, Mercedes, Sony, Dolby, HP, Adobe, Infiniti, HBO, and others. Recent projects include commercials such as 'When Things Go Right' for Uber Freight, 'Pure Imagination' for Audi, and 'Spark the Next' for Maserati, and the key visual and live-action campaign for the TRON Lightcycle Run attraction at Disney鈥檚 Magic Kingdom. In addition to commercial work, GMUNK also works in features and is helping create the design look for UI systems that will be featured  in the upcoming 'Tron' movie and was responsible for the Windows 10 Desktop Wallpaper, one of the most recognised image campaigns in history. 

鈥淕MUNK brings a unique and immediately identifiable visual flair to his work that brands love,鈥 said Nancy Hacohen, managing director of Tool. 鈥淗e鈥檚 been doing ground breaking work for years, and we鈥檙e excited to connect even more brands with his visionary talent and marry his innovative spirit with Tool鈥檚 creative technology department to explore ways to use AI and other tech in the production of commercial content.鈥

Leveraging creative technology to support his visual storytelling, GMUNK also seeks ways to apply his foundation in motion design to new mediums such as AI, experiential, AR and NFT鈥檚. His work has been exhibited at Christie鈥檚, Sotheby鈥檚 and in fine-art galleries around the world, and his projection-mapping and robotic video BOX is one of the most viral short films ever made and won prestigious awards including the Cannes Grand Prix and Siggraph鈥檚 Best in Show. 

鈥淚鈥檓 excited to work with Tool, who has a reputation for living at the cutting edge of fusing traditional production with new technologies,鈥 said GMUNK. 鈥淢oving forward, I鈥檓 looking forward to working with them to connect with brands that want to push the boundaries of what鈥檚 visually possible in commercial productions.鈥 

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