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Tool Signs Director Emmanuel Osei-Kuffour, Jr.

13/02/2025
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Director of 'Sh艒gun' and Black Box brings emotional, character-driven focus to Tool鈥檚 expanding roster of commercial directors

Creative production partner Tool has announced the addition of Emmanuel Osei-Kuffour, Jr. to its growing roster of directors. An award-winning director and Ghanaian-American voice, Emmanuel is best known for his work on award-winning television series like FX鈥檚 Sh艒gun and Netflix鈥檚 The Recruit, his feature debut, Black Box, and his direction of commercials for brands like Mitsubishi.

Emmanuel has quickly grown a strong reputation for his passion for authentic, sensitive, and human-centred stories. His first feature film, Black Box, dubbed a NYTimes Critics' Pick, was written and directed for Blumhouse and Amazon as part of the Welcome to the Blumhouse collection. Following the film鈥檚 success, he has directed on critically acclaimed television series such as Sh艒gun - a seven-time Primetime Emmy Award winner and five-time Golden Globe Award winner - as well as The Recruit, The Midnight Club, and Star Trek: Discovery.

Additionally, he has directed commercials for brands including Mitsubishi, Phillips 66, and Tenaris.

鈥淲e are thrilled that Emmanuel is taking the next step in his commercial directorial career with us,鈥 said Nancy Hacohen, managing director at Tool. 鈥淗e is an exceptional filmmaker, and we鈥檙e excited to help bring his distinctive style to brands looking for an emotive, vulnerable visual storyteller.鈥

Emmanuel鈥檚 films have screened and won awards at international film festivals, including Toronto, Palm Springs, the NBC Short Film Festival, and the Pan African Film Festival. Tool will represent Emmanuel鈥檚 commercial career in the USA, effective immediately. 

鈥淔rom the beginning of my career in film in Japan, I鈥檝e been inspired by how a director can shape the viewer鈥檚 experience - using colour, light, and sound to draw them in and create an emotional connection with a character,鈥 said Emmanuel 鈥淭ool has a longstanding reputation for collaborating with the industry's top directors, and I鈥檓 looking forward to what we can accomplish together.鈥

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