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With the average Canadian worker only getting two weeks of vacation per year, they often feel pressure to make the most of this minimal time off. To alleviate the stress that can come with planning a vacation, Strongbow is stepping in to eliminate the burden by providing everything needed for an ideal day off to enjoy nature.

Whether it’s for a day at the beach, the park, hiking, exploring nature, or enjoying outdoor games, Strongbow has curated five uniquely tailored Strongbow Vacation Kits to ensure Canadians have everything they need for an enjoyable and carefree day off.

Each of these tailored vacation kits includes:

• A stylish two-piece matching unisex collared shirt and shorts set
• A trendy bucket hat and tote bag for all your essentials
• A cooler to keep your Strongbow perfectly chilled
• A $150 pre-paid gift card to cover all your day-off needs (coincidentally, about the average pay for a hard day’s work)
• And more surprises to help you disconnect and recharge in style

"Strongbow is a refreshing cider that incorporates its blend of natural ingredients into its identity, encouraging consumers to get out and enjoy the natural things in life. Through our Strongbow Vacation Kits, we’re helping Canadians embrace the outdoors and fully enjoy their time off, as everyone deserves a chance to unwind without the hassle of planning,” said Jose Casillas, marketing director of Strongbow. “Contest entrants have the opportunity to cater to their own interests through our custom kits, providing everything they need to maximise their day off, relax, and create memorable experiences out in nature.”

From August 12th - September 1st, Strongbow invites Canadians to enter to win one of 40 Strongbow Vacation Kits, curated to elevate their day off with minimal planning required. To turn your day off into a Strongbow Vacation, visit the and sign up for your chance to win an exclusive kit. Canadians of legal drinking age across Canada can enter now and let Strongbow take the stress out of their vacation planning, so they can focus on what truly matters – relaxation and enjoyment.

Vini Dalvi, chief creative officer at Publicis Canada said, “As a brand rooted in natural ingredients and taste, we wanted to encourage Canadians to get outside and unwind in nature. Consumers had the desire, but not the means, to make the most of their precious vacation days – so we are relieving this tension by providing them with everything they need with our Strongbow Vacation Kits.” 

The campaign received support from Publicis Toronto on strategy and creative, Publicis Sport & Entertainment on production, North Strategic on PR and influencer, and Publicis Connect on paid media. 

And, of course, a Strongbow Vacation isn’t complete without a chilled Strongbow beverage. Whether you’re having a relaxed evening or celebrating with friends, Strongbow offers a refreshing and delicious cider crafted from natural ingredients. With Strongbow Original, enjoy a perfectly balanced apple cider that is full bodied, crisp, and refreshingly dry. For those seeking something lighter, Strongbow Ultra is only 90 calories and 2g of sugar.