Burger King Brazil Renames McDonald's Island After Iconic Whopper
Burger King Brazil, has proposed Whopper lovers to change the name of McDonald鈥檚 Island, a remote volcanic island between Madagascar and Antarctica. The famous fire-grilled burgers brand claims that a place with real fire should be called Whopper Island.
In the campaign, created by DM9 Brazil, Burger King invites consumers to participate renaming the island on Google Maps. By covering the island coordinates 鈥53潞04'35.69"S 73潞30'49.18", it鈥檚 possible to comment on the location with #IlhaWhopper and win a Whopper discount coupon.
In a mockumentary style the campaign gives more details about the island and shows a special Whopper delivery to the island keepers, the only authorized people in order not to disrupt the region's ecosystem. 鈥淚f anyone deserves a hot, fire-grilled burger, it鈥檚 this team that takes such good care of our volcanoes,鈥 joked Juliana Cury, CMO of Burger King.颅颅颅
