骋补谤颈尘辫谩谤颈辞 and DM9 Create E-commerce for Selling Items Left behind When Love Is Over
While many brands will celebrate love this Valentine鈥檚 Day, one action will be inspired by what was left over from it. More precisely when love leaves, but the items left by ex-boyfriends and ex-girlfriends stay behind. On these occasions, when many people have no idea of what to do with those abandoned pieces, the circular fashion website 骋补谤颈尘辫谩谤颈辞 created a special section on its platform.
The initiative was launched as Ex-commerce, and enables people to sell and make money with items from their exes. 鈥淥ften you end the relationship, but an object left behind keeps the other person alive, always present. Selling can help to exorcise you from your ex and still make some money鈥, said Laura Esteves, VP of creation at DM9.
The campaign also includes a video and other pieces that will be exhibited on the brand鈥檚 social media profiles. 鈥淭he goal of the communication launched on February 14 is to increase traffic on the website and heat up a day that is not traditional on the Brazilian retail calendar鈥, said Emanuelle Lazzari, founder of the 骋补谤颈尘辫谩谤颈辞 website.
