Bradley Cooper Celebrates Mercedes-Benz's Newest Unstoppable Explorer in Action-Packed Campaign
Mercedes-Benz has unveiled a new global campaign by team_x, produced by Zauberberg and starring Hollywood actor and director Bradley Cooper, promoting the new electric G Class, the G 580 with EQ Technology.
Titled 鈥淭he Rise of Electric,鈥 the TV and social media campaign spotlights the brand鈥檚 first fully electric version of its iconic off-roader.
The campaign celebrates the G-Class as unstoppable explorer, as it conquers new terrains and rises to the top. Impressively stating once and for all that it truly is: The uncompromising. The iconic. The Gel盲ndewagen.
The centrepiece of the campaign is a commercial featuring Bradley Cooper, a longtime G-Class enthusiast.
The film captures the essence of the G-Class through a dramatic action sequence, highlighting the vehicle鈥檚 versatility in both off-road and urban settings. The campaign underscores the G-Class鈥檚 ability to empower drivers to conquer any terrain and pursue their own path.
The musical backdrop is a new version of the classic 鈥淎in鈥檛 No Mountain High Enough,鈥 reinterpreted for the occasion and further emphasising the vehicle鈥檚 indomitable spirit.
