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Bradley Cooper Celebrates Mercedes-Benz's Newest Unstoppable Explorer in Action-Packed Campaign

18/09/2024
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The campaign was created with team_x and produced by Zauberberg

Mercedes-Benz has unveiled a new global campaign by team_x, produced by Zauberberg and starring Hollywood actor and director Bradley Cooper, promoting the new electric G Class, the G 580 with EQ Technology.  

Titled 鈥淭he Rise of Electric,鈥 the TV and social media campaign spotlights the brand鈥檚 first fully electric version of its iconic off-roader. 

The campaign celebrates the G-Class as unstoppable explorer, as it conquers new terrains and rises to the top. Impressively stating once and for all that it truly is: The uncompromising. The iconic. The Gel盲ndewagen.

The centrepiece of the campaign is a commercial featuring Bradley Cooper, a longtime G-Class enthusiast. 

The film captures the essence of the G-Class through a dramatic action sequence, highlighting the vehicle鈥檚 versatility in both off-road and urban settings. The campaign underscores the G-Class鈥檚 ability to empower drivers to conquer any terrain and pursue their own path. 

The musical backdrop is a new version of the classic 鈥淎in鈥檛 No Mountain High Enough,鈥 reinterpreted for the occasion and further emphasising the vehicle鈥檚 indomitable spirit.

Credits
Work from Zauberberg Productions
The Hunt for Hibernation
Citroen
20/02/2025
The Rise of Electric
Mercedes-Benz
18/09/2024
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