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Erste Bank Debuts Emotional Spot with Heart Warming Message

11/03/2025
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The spot directed by Arts & Sciences Daniel&Szymon creates a touching tone blending timeless imagery with relateable performances

Erste Bank鈥檚 latest commercial campaign traces the relationship between a father and his son, all within the childhood bedroom. Created by JVM and directed by Arts & Sciences鈥 Daniel&Szymon, this cinematic symphony artfully portrays a vibrant life unfolding with seamless transitions as memorable moments from everyday life play out with smooth shots.

Guided by a steady, reflective voiceover, the story moves through time鈥攃hildhood joys, teenage struggles, and the bittersweet moment of moving out鈥攂efore rewinding to reveal a heart warming twist. Directed with the sophistication of a blockbuster movie, Daniel&Szymon expertly blend timeless imagery with nuanced and realistic performances, grounding the film in a universal scenario that many audiences can easily connect with. This echoes Erste Bank鈥檚 message: encouraging clients to believe in themselves, just as the most important and vulnerable people in their lives do.

On directing the film, Daniel&Szymon say, 鈥淏eing fathers ourselves, we know how time sneaks up on you. A child grows, a room changes, but the connection never fades. We wanted to capture that feeling in a way that was true to life.鈥

Credits
Work from Arts & Sciences London
Life Stories
Erste Bank
11/03/2025
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SMARTY Mobile
03/03/2025
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SMARTY Mobile
03/03/2025
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