Erste Bank鈥檚 latest commercial campaign traces the relationship between a father and his son, all within the childhood bedroom. Created by JVM and directed by Arts & Sciences鈥 Daniel&Szymon, this cinematic symphony artfully portrays a vibrant life unfolding with seamless transitions as memorable moments from everyday life play out with smooth shots.
Guided by a steady, reflective voiceover, the story moves through time鈥攃hildhood joys, teenage struggles, and the bittersweet moment of moving out鈥攂efore rewinding to reveal a heart warming twist. Directed with the sophistication of a blockbuster movie, Daniel&Szymon expertly blend timeless imagery with nuanced and realistic performances, grounding the film in a universal scenario that many audiences can easily connect with. This echoes Erste Bank鈥檚 message: encouraging clients to believe in themselves, just as the most important and vulnerable people in their lives do.
On directing the film, Daniel&Szymon say, 鈥淏eing fathers ourselves, we know how time sneaks up on you. A child grows, a room changes, but the connection never fades. We wanted to capture that feeling in a way that was true to life.鈥