Air India Showcases Its Upgraded Flying Experience on the New Airbus A350 Aircraft
Air India, India鈥檚 leading global airline, unveils its latest advertising campaign across London which will run throughout August. Branded 鈥楤etter Non-Stop鈥, the campaign has been designed to showcase the airline鈥檚 upgraded flying experience in its new Airbus A350 aircraft.
Developed by McCann Worldgroup, with media bought by IPG Mediabrands, the campaign will run across approximately 9,000 train panels, 300 black taxis as well as digital screens in London offices and shopping centres. Targeted at discerning tourist and business travellers who want to visit India, or beyond, in style, the campaign will also run on the Heathrow Express and at Heathrow Airport Terminal 2, where Air India operates 31 flights a week.
The campaign will be bolstered by OTT advertising, as well as multi-touch point videos and display ads across news websites.
鈥楤etter Non-Stop鈥 marks the latest step for Air India as it embarks on the next phase of its major five-year transformation journey, which will see it become a global airline with an Indian heart.
It launches at a monumental moment for Air India in the UK, as it prepares to welcome guests onboard its new flagship Airbus A350-900 aircraft from Heathrow to Delhi from 1 September 2024.
The Airbus A350-900 will transform the onboard experience and 鈥楤etter Non-Stop鈥 aims to showcase how each touchpoint on the aircraft 鈥 from seats, to meals, to amenities 鈥 has been enhanced to a new standard that other airlines will strive to match.
Sunil Suresh, head of marketing, loyalty & E-commerce, Air India, said, 鈥淚t has been fantastic to deliver this advertising campaign across London, which is a true manifestation of the Air India transformation journey. We are excited to reach many new travellers in London and become their preferred choice when travelling to India and beyond, especially onboard the brand-new Airbus A350-900. Air India has embraced a fresh identity, and this is only the beginning.鈥
Features of Air India鈥檚 A350 aircraft
Air India鈥檚 A350 aircraft feature 28 private suites in Business class with full-flat beds in a
1-2-1 configuration, 24 Premium Economy seats arranged in a 2-4-2 configuration in a dedicated, upscale cabin that offers extra legroom and other enhancements and 264 spacious Economy seats arranged in a 3-4-3 configuration.
Each suite in Business provides direct aisle access, sliding privacy doors, and a personal wardrobe. All seats across cabins on the A350 come with the latest-generation Panasonic eX3 in-flight entertainment (IFE) system and HD screens that offer more than 2,200 hours of entertainment content from around the world.
The A350 flights will also feature the airline鈥檚 new signature soft products and award-winning guest enhancements unveiled earlier this year. These include new chinaware, new tableware and glassware, new bedding, and updated amenity kits for Business and Premium Economy guests, exclusively designed by Ferragamo and TUMI, respectively.
