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McCann Worldgroup was named Agency of the Year at the 2024 Effie Awards Europe, winning two golds, three silver and two bronzes for outstanding work for Aldi, Mastercard, UNICEF, Getlini EKO, Czech Insurance Association and Majorica. Winning work came from agencies across Spain, Poland, UK (Manchester), Ukraine, Latvia and the Czech Republic.

“At McCann Worldgroup Creative Effectiveness is in our DNA. It’s not just about brilliant ideas, but about the measurable impact those ideas have on driving business forward and building enduring brand platforms. Our passion for this is reflected in McCann Worldgroup as the most creatively effective network in this region for nine years. Our clients’ success is our success and I’m so proud of our teams and our clients who truly understand the transformational power of creativity. Together with our clients and people we will continue to raise the bar, creating work that matters, and proving that creative effectiveness is the key to building successful enduring brand platforms,” said Christian Johansen, president, McCann Worldgroup, Europe & UK.

Over 160 industry professionals from more than 20 European countries contributed their time and insight to identify the most effective work of the year. The jury, co-chaired by co-chaired by Harrison Steinhart, global strategy director at DDB Paris and Iva Bennefeld-Stepanic, vice president marketing and brand excellence Europe | International at Mondelez, awarded 55 trophies to almost 40 agencies from 19 countries across Europe.

"Creativity lies at the heart of building enduring brands and crafting impactful work for our clients. Guided by our mantra, 'Truth Well Told,' we maintain a clear and focused approach to producing idea that is strategically insightful, creatively inspiring, and powerfully effective. ‘Truth Well Told’ is not just a phrase; it’s our commitment to authenticity and relevance. No matter how the world evolves, we remain grounded in our truth and the stories we craft. It’s the bedrock for our success. And I’m so proud of everyone who’ve contributed to this achievement," said Nusara Chinnaphasaen, regional head of strategy, Europe, McCann Worldgroup,

The winning work from the network included:

• Retail: Silver: Majorica. The Pearl of Effectiveness: Majorica. McCann Spain
• Positive Change: Non-Profit: Bronze: Czech Insurance Association: Slow down, it’s too early. Czech Insurance Association: McCann Prague
• Social Media: Gold: How Being the Pirates of Social Media Sustained Serious Commercial Growth: Aldi UK Ltd. McCann Manchester
• Sustained Success: Gold: How Being the Pirates of Social Media Sustained Serious Commercial Growth: Aldi UK Ltd. McCann Manchester
• Social Good - Brands: Bronze: BIO-Spam Your Property Manager. Getlini EKO. White Label/McCann Riga.
• Social Good- Brands: Silver: Where to Settle: Mastercard. McCann Poland.
• Social Good – Non Profit: Silver: Play, Learn, Sparkle! UNICEF Ukraine. McCann Kyiv

Darren Hawkins, head of effectiveness, Europe and UK at McCann Manchester, added, “Effie Europe is the region’s premier celebration of effectiveness, showcasing the power of advertising to touch people’s hearts and move minds to create tangible business results.  Winning Agency network of the Year is a testimony to McCann’s commitment to embed effectiveness principles in every office and client; be they global brands like Mastercard, Aldi and UNICEF or strong local brands like Majorca, Getlini and CAP, achieving outstanding results is what matters most to McCann.”

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Kantar as the strategic insights partner, Google, ACT Responsible and the Ad Net Zero