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The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organisation, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled 'The Quest', the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together – playing in the backyard, telling stories, and even trimming the Christmas tree.

When the time comes, the spaceship that brought the little ET to Earth sets off on yet another intergalactic journey. But to the girl’s surprise, the alien stays – because it was on our planet that it found true friendship, and someone it could count on to be there. The song 'Somewhere over the Rainbow' sets the tone for the story, with the end narrated by Brazilian actress Zezé Motta. 

“Our main strategy with ‘The Quest’ was to bring out feelings of togetherness and friendship, conveying to our consumers that the Bradesco Seguros Group will always be by their side,” explains Alexandre Nogueira, the company’s marketing director. “During the holidays, we’d like the film to inspire everyone and be shared among friends and family, showing that life’s better when you’re not alone.”

“If we could explore every galaxy and visit the farthest planets, I’m sure we wouldn’t find any form of life as beautiful as what we have here on Earth. That’s the message we want to send this New Year, with this short film for Bradesco Seguros,” says Daniel Chagas Martins, creative director at AlmapBBDO.

The campaign, produced by Don’t Touch My Soda and directed by Felipe Mansur, premiered last Sunday, December 1st, and will run throughout the holidays on basic cable, digital, and OOH.