Burger King Brazil Gets Lawyers to Defend Originality of BK Taste Burger
Burger King庐 is ringing in 2025 with an irresistible new item! This month, every BK庐 location in Brazil welcomed the launch of the BK庐 Taste, with options of 1, 2, or 3 flame-grilled patties, served with the smoky new Taste sauce.
To introduce the new item, BK庐 is rolling out its latest campaign in partnership with AlmapBBDO, inviting Brazil鈥檚 lawyers to issue their impartial opinions 鈥 since there are probably comparisons out there alleging that BK庐鈥檚 newest sandwich looks like a copy of its competitor鈥檚 famous burger.
What most people don鈥檛 know, though, is that that sandwich was created to imitate the Whopper! In the early 2000s, BK庐鈥檚 signature burger was such a hit that that other chain had to create a similar item to compete in terms of size and smoky flavour.
The logical conclusion might be that BK庐 is free to 鈥渃opy the copy鈥 鈥 after all, they鈥檇 be copying themselves. But the thing is, the new BK庐 Taste is no copy. It鈥檚 flame-grilled like barbecue, can have one, two, or three patties, and it鈥檚 cheaper, too.
So at participating BK庐 Drives across Brazil, lawyers presenting their valid Brazilian bar association IDs got a BK庐 Taste 1.0, completely free.
The campaign launched on TV and Burger King庐 social media, as well as OOH, ensuring maximum visibility.
