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180 Amsterdam kicks off the New Year with the appointment of Tanya Ponømareva as its new creative director. She joins from GoSpooky. 

Based in Amsterdam, Tanya brings a wealth of experience working with global brands and leading social tech platforms. She has earned multiple prestigious awards, including accolades from The One Show, Cannes Lions, D&AD, New York Festivals, Lovies, Webbies, Epica, and Eurobest. Her appointment marks a key step forward for the agency as it continues to push creative boundaries and redefine the future of advertising.

Having worked with renowned brands like Adobe, PepsiCo, JBL, Amazon Prime, Heineken, and Dior, as well as platforms like TikTok, Meta, and Snap, Tanya’s expertise spans a diverse range of mediums - from film and print to augmented reality (AR), virtual worlds, and social-first campaigns. Her ability to deliver ground breaking work that resonates with global audiences will be a tremendous asset to the agency.

In her new role, Tanya will play a key role in helping 180 Amsterdam’s global clients navigate the challenges of building brands in more fragmented media environments and through social and digital platforms that require more agile creative solutions that can drive impact and results. 

“I’m thrilled to join 180 Amsterdam and collaborate with such a talented group,” said Tanya. “I’m driven by creativity that’s brave enough to challenge the norm and human enough to connect. For me, it’s about making work that resonates beyond the brief - work that sparks conversations, shapes culture, and dares to leave a mark.”

“Tanya’s track record of pushing creative boundaries and building brands in a social-first world is a perfect match to our ambitions.” said Stephen Corlett, CEO of 180 Amsterdam. "We are thrilled to welcome her to the team and excited to unleash her talent on our clients’ businesses.”