We use our unique understanding of real Australians, new technology and connected creativity to shape Australian culture.
Born in Newcastle over 30 years ago and having grown into Sydney and Brisbane over the last decade, we are proud of our real Australian roots.
As a proudly independent, full-service agency we solve our clients’ real business problems with Connected Creativity. Bringing together our team of 90+ integrated specialists, including 40+ media specialists.
This deeper understanding of real Australia is how we create genuine connection and real chemistry between people and brands.
Because Chemistry is Everything, it’s what sparks reactions, changes behaviours and shapes Australian Culture.
We exist to harness the power of connected creativity, building meaningful relationships between people and brands. We achieve this through our full-service capabilities and unique collaborative process.
Our full-service capabilities include:
- Strategy – Integrated strategic planning across brand, communications, media, and CX.
- Digital, Data & Tech – Our seamlessly connected digital offering embeds digital channels (social, performance, web, marcoms) into our campaigns and ensures an analytical and performance focused approach to our thinking.
- Brand Design – Our specialist Brand Design team allow us to establish brands from the ground up or give old brands a fresh perspective with unmatched design craft.
- Creative – Big idea thinkers that can flex up and down from fame building brand ideas to hard-working retail and social content.
- Studio – Our design studio delivers cost effective rollout and implementation of a brand through all touch points (web, packaging, retail/shopper, advertising and much more).
- Production – End-to-end production through a mixture of internal and external resources to scale up, flexing from big ATL campaigns to agile social content, we’ve got the breadth and experience to adapt whilst still protecting quality.
- Media – End-to-end media services (strategy, planning, buying and reporting across all traditional & digital channels).
BHP
CNH Industrial
Carlton & United Breweries
Entain
Frasers Property
Kennards Hire
Macquarie Group
Newcastle Permanent Building Society
Newcastle University
NSW Government
NEX Building Group
Red Energy
SunRice
Sydney Airport
University Technology Sydney (UTS)
University of Sunshine Coast
