ÌìÃÀÆåÅÆ

senckađ
EDITION →
Global
•
USA
•
UK
•
AUNZ
•
CANADA
•
IRELAND
•
FRANCE
•
GERMANY
•
ASIA
•
EUROPE
•
LATAM
•
MEA
Group745

Broken Heart Love Affair

Advertising Agency

Toronto, Canada
About

A Love Letter to Our Industry


You made us believe there might be
an athlete in everyone

You were the voice of a new generation
And you taught the world to sing

You told us to think different
What real beauty is
And to stop saying throw like a girl

You taught us sick kids weren’t weak
That girls could be fearless
And a car could be imported from Detroit

Then we got lost and confused
6 seconds at a time
Making things cheaper, faster and
then even cheaper

We’ve fallen in love with green bars
in research results
Clicks, clicks and more clicks

Micro targeting until we were so small
we disappeared from their hearts

We focused on making fake numbers
that distract from making people care
Lost in a fog of buzzwords,
catch phrases and false promises

But we know what we can be
That impossible is nothing
We know what beautiful minds
can make
We know what it feels like

We were told to dream crazy
and it’s about time we did
Contact
Company Type
Advertising Agency
Associations
ICA (Canada)
Contacts
Joline Matika
SVP, People, BHLA, Agence BHLA & LLC
joline@brokenheartloveaffair.com
Nadine Lamanna
Director of Agency Experience & Communications
nadine@brokenheartloveaffair.com
Rachelle Claveau
National EVP & Managing Director
rachelle@brokenheartloveaffair.com
SUBSCRIBE TO ÌìÃÀÆåÅÆ’S newsletter
FOLLOW US
ÌìÃÀÆåÅÆ’s Global Sponsor
Language:
English
© 2005-2023 ÌìÃÀÆåÅÆ·Privacy and Cookie Policy·Terms and Conditions
v10.0.0