null - Diesel Living - The Condo T-Shirts
Diesel, the Italian fashion brand, seems to have gone berserk with its pricing. The retailer has debuted a new line of t-shirts, with prices ranging from the the hundreds of thousands to as much as $5.5 million. But with each, the brand is also throwing in a new condo, for "free."
This is all actually apart of a campaign for the company's new business venture: it's moving into the real estate world with a Diesel-branded condo building in Miami, Florida.
The 143-apartment Diesel Wynwood development is a partnership with real estate company Bel-Invest, and= to promote the new homes, the company has employed yet another out-of-the-box strategy by asking people to buy "the most expensive t-shirts in the world."
The tees are decorated with floor plans of the apartments that buyers will "receive" with purchase, but a disclaimer in small print below spells the joke out for those who might take it a little too seriously.
