Dell - Programmatic DOOH campaign running on mobile and desktop
THE CHALLENGE
Dell faced the challenge of shifting from the traditional offline retail model to a 100% digital presence.
THE OBJECTIVE
Seamlessly connect with Dell’s target audience at the right time and place.
THE SOLUTION
Programmatic DOOH campaign running on mobile and desktop to maximise touch points. Geo-targeting targeted nearby stores in areas with a strong affinity to tech stores.
