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What if internet avatars came to life and confronted us in the real world?

In an era where information spreads as fast as a finger swipe, how do we know what’s true? That’s the challenge PTT Station took on in its latest commercial, created by Yell Bangkok, not just to promote fuel, but to stand up for the truth!

Misinformation online shapes consumer decisions more than we realize. “I Saw It on the Internet…” – the phrase that fuels doubt, distorts perceptions, and disconnects consumers from brands. By bringing online myths into the real world, Yell challenge assumptions and set the record straight.

Instead of a traditional spokesperson delivering scripted messages, we brought online avatars to life—turning profile pictures into real people, standing in front of the audience and voicing the internet’s doubts. From misleading beliefs to widely shared myths, we tackled them all head-on, transforming speculation into clarity with fact-based storytelling.