HP x Ferrari - Launching A Partnership That Rewrites Speed and Innovation
“Ferarri is synonymous with speed. HP is a byword for innovation. It’s every creative’s dream to help two legends come together to tell a brand new story” — Mike Dolan, Executive Creative Director
The Charles Group brought HP and Ferrari’s partnership to life with a high-impact reel, showcasing how HP’s real-time analytics and IT solutions drive Ferrari’s race-day performance.
Our strategy was to translate a complex technical narrative into an engaging, digestible story while ensuring HP and Ferrari’s brand identities remained distinct yet seamlessly connected.
The work included Creative Direction, Production, Content Strategy and Paid Media.
