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Zurich Resilience Solutions needed to drive awareness and generate high-quality leads for its cyber resilience consulting services. The challenge? Positioning Zurich as the go-to partner in an increasingly competitive cybersecurity landscape while ensuring decision-makers took action.

By deploying a social-first, insight-driven strategy, we delivered 410 qualified leads in just 67 days, achieving a 96% lower cost per lead than projected and reinforcing Zurich’s authority in cyber resilience.

A campaign designed to influence, educate, and convert

To capture high-intent prospects, we launched a multi-channel paid social and search strategy, combining LinkedIn Ads, targeted search, and a compelling lead magnet. This approach allowed us to precisely target key decision-makers, ensuring Zurich’s expertise was positioned as a must-have strategic advantage rather than an optional service.

Engaging the right audience at the right time

Understanding that cybersecurity decision-makers require credible, solution-led insights, we developed a conversion-optimised landing page that addressed pain points directly, showcasing Zurich’s industry-leading capabilities. By aligning social content with high-intent search queries, we ensured a seamless journey from engagement to conversion.

Sustaining success through optimisation

By using Smart Craft insights, we continuously refined creative, messaging, and targeting strategies, ensuring maximum efficiency and impact. With this proven framework in place, Zurich is scaling this approach to further outthink competitors and dominate the cyber resilience conversation.