Mazda - Social
Mazda isn鈥檛 just about building cars鈥攊t鈥檚 about creating experiences that spark joy, excitement, and connection. On TikTok, that meant embracing the platform鈥檚 culture with a fresh, trend-savvy approach that put fun and authenticity in the driver鈥檚 seat. Instead of simply showing off vehicles, we helped Mazda tap into storytelling, humor, and community-driven content to turn casual viewers into passionate fans.
By leaning into TikTok鈥檚 trends and dynamic, short-form creativity, we built 鈥淢azdaTok鈥濃攁 space where the brand鈥檚 playful spirit thrives. Our strategy turned fleeting trends into lasting connections, making Mazda a standout among automotive brands in the short-form content space. The approach included:
Trend-driven storytelling that keeps Mazda top-of-mind in fast-moving conversations.
Community-first content that speaks to car enthusiasts, first-time buyers, and TikTok鈥檚 broader culture-driven audience.
Event coverage and behind-the-scenes moments that feel spontaneous, authentic, and shareable.
Evergreen content formats that balance trend participation with Mazda鈥檚 signature brand personality.
Results: Full Speed Ahead
Mazda鈥檚 TikTok audience doubled in just two quarters, reaching over 3M+ organic video views.
A standout 5.03% engagement rate by view, well above the industry benchmark of 3.3%.
Though TikTok accounts for just 0.31% of Mazda鈥檚 total social audience, it drives one-third of all cross-channel engagement鈥攅ntirely through organic content.
By embracing TikTok鈥檚 culture rather than forcing a traditional brand presence, Mazda moved into a new social platform to craft a true brand experience鈥攁 joyride into the hearts and minds of a new generation. With this momentum, Mazda is committed to forging connections between people and the road. It鈥檚 not just about driving鈥攊t鈥檚 about moving and being moved.
