We brought some much-needed blue to the traditionally red festive season with Pepsi’s Fizz the Season pop-up competition. We designed and produced a snowball toss game that used motion trackers and a digital screen to create a dynamic prize target. Contestants took turns throwing prop snowballs to win prizes. Our pop-up travelled to 4 locations around Dublin, reached over 10,000 sample give-aways, and brought a memorable experience to thousands of families.